Built to Embed. Not to Build Apps.
Softr is a powerful app builder — but if you just want live data on your existing site and in your emails, it's far more than you need.
Live in Minutes, Not Days
Softr requires setting up an app, configuring user groups, and managing permissions. BlockBuilder™ is connect, style, paste. No app to build, no logins to configure — your block is live in minutes.
Simple by design.Works in Emails Too
Softr builds web apps — it doesn't embed in emails. BlockBuilder™ blocks work everywhere your audience is, including email campaigns. One snippet, one source of truth, website and inbox covered.
Website and inbox, covered.One Payment. No Tiers.
Softr's pricing starts at $49/month and scales steeply with users — up to $323/month. BlockBuilder™ is a one-time lifetime purchase with unlimited blocks and embed locations, no recurring fees.
Pay once. Use forever.How They Compare
| Feature | BlockBuilder™ | Softr |
|---|---|---|
| Core Use Case | ||
| Embeds in existing websitesDrop into pages you already have | ✅ Yes — one snippet | ✗ Builds standalone apps |
| Embeds in emailsLive blocks inside email campaigns | ✅ Yes | ✗ Not available |
| Builds full web appsDashboards, portals, internal tools | ✗ Not the use case | ✅ Yes — full app builder |
| User authentication & loginsSecure member portals | ✗ Not available | ✅ Yes |
| Auto-updates when data changes | ✅ Yes | ✅ Yes |
| Collect Responses | ||
| PollsCapture votes from your audience | ✅ Yes | ✗ Not available |
| Audience questionsCollect open submissions | ✅ Yes | ✗ Not available |
| FormsCollect data from visitors | ✅ Yes | ✅ Yes |
| Analytics | ||
| Per-block analyticsViews, clicks, visitors per embed | ✅ Deep — per block | ✗ Not available |
| Referrer insights & device breakdown | ✅ Yes | ✗ Not available |
| Live visitor counter & CSV export | ✅ Yes | ✗ Not available |
| Data & Setup | ||
| Airtable & Google Sheets | ✅ Yes | ✅ Yes |
| Additional data sourcesHubSpot, Notion, SQL, and more | ✗ Not available | ✅ 16+ sources |
| Setup complexityTime from zero to live | ✅ Minutes — connect, style, paste | ⚠ Hours to days — full app config |
| Pre-built templates | ✅ Yes | ✅ Yes |
| Limits & Pricing | ||
| Unlimited blocks & embeds | ✅ Always unlimited | ⚠ Limited by plan |
| Pricing modelHow you pay over time | ✅ Lifetime — one payment | ⚠ From $49/mo — scales with users |
* Based on publicly available information. Softr features may vary by plan tier.
Real Results From Real Users
Frequently Asked Questions
The Simplest Way to
Update Your Website.
Connect your spreadsheet, paste one snippet. Every time your data changes, your site does too — no logins, no app to build, no developer needed.
Get Started with BlockBuilder™ →
👋 Hey, that's me!
Hi, I'm Steph Blake.
Mom · Wife · Automation Expert · Business Strategist
I built BlockBuilder™ because I tried every other tool out there — and they were either way too expensive, way too complicated, or both.
All I wanted was something simple that would take my data and display it on my website. That's it.
So I built it myself. One embed code, live data, no developer required — works inside your existing website and emails, not instead of them.
"Let's simplify your business and automate the busy work." ✌️ → Learn more about StephAutomatically sync data from Airtable and Google Sheets on your website and emails with embeddable blocks. No coding required.
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Created by Steph Blake | The Blake Collective, LLC
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